Arts Entrepreneurship

What does the 21st century arts entrepreneur look like?

The 21st century arts entrepreneur has developed the skills required for creating market-based opportunities in the arts, such as starting a performing arts business, promoting their work as artists, leading arts-based ventures, and sustaining an arts-based career. The 21st century arts entrepreneur also understands and accepts a lifelong commitment to social justice within marginalized communities in hopes of passing the torch on to cultivate the next generation of creators.

Arts Entrepreneurship can be divided into three pillars, each of which represent a type of arts entrepreneur.


The Spark

The one who creates and produces art. These are your actors, composers, and animators.


"Since I was seventeen I thought I might be a star. I'd think about all my heroes, Charlie Parker, Jimi Hendrix... I had a romantic feeling about how these people became famous."



The Plug

The one who sees the vision and uses the resources at their disposal to make it a reality. Often creates a good/service that aids artists.


"I got Ice Cube his start. I also launched Eazy-E."

-Dr. Dre

The Connector

The one who brings the product to the people. Creates a good/service that connects to art and audiences.


"It's not just about being able to write a check. It's being able to touch somebody's life."

-Oprah Winfrey



Take a look at this month’s TORCH arts entrepreneurs.